Clayton Special Events FY2018 Presentation to the Mayor and Board of Aldermen May 9, 2017 1

FY2017 Event Overview • Music in the City o New event – enhancement to Happy Hour o 10 restaurants participating with different music every Friday • Battle of the Badges BBQ o New event (replace Summer Kickoff) o BBQ Competition between area Fire and Police departments o Band: Whiskey Morning o Ticket sales benefit Backstoppers & Responder Rescue • Music & Wine Festival o Bands: Gaslight Squares, Sarah Jane and the Blue Notes, Miss Jubilee and the Humdingers o Entertainment including Champagne Diva, Wine Bottle Juggler and Painting Exhibit o Wine/Beer served by local vendors • Craft on Tap o Location change due to competing with restaurants – 40 S. Central lot o Increase in beer vendors • Dinner Under the Stars o New event – upscale dinner at Hanley House o Dinner catered by local restaurants • Halloween at City Hall o Increased attendance from 2016 o Free lunch, games, DJ, costume contest • Small Business Saturday o Businesses saw increase in traffic and sales o Carriage rides, children’s activity, pictures with reindeer/Santa, gift basket giveaways • Crawl for a Cause o Decrease in attendance from 2016 o 7 restaurants participated to benefit Stray Rescue, Ronald McDonald House and St. Louis Area Foodbank • Women Business Leaders o More invitations sent; lower attendance o Hosted at Whitebox Eatery o Music & giveaways • Cardinals Home Opener Lunch o Increased attendance from 2016 o Free lunch, DJ, giveaways, photo booth, appearance by Fredbird and former player 2

Central lot o Increase in beer vendors • Dinner Under the Stars o New event – upscale dinner at Hanley House o Dinner catered by local restaurants • Halloween at City Hall o Increased attendance from 2016 o Free lunch, games, DJ, costume contest • Small Business Saturday o Businesses saw increase in traffic and sales o Carriage rides, children’s activity, pictures with reindeer/Santa, gift basket giveaways • Crawl for a Cause o Decrease in attendance from 2016 o 7 restaurants participated to benefit Stray Rescue, Ronald McDonald House and St. Louis Area Foodbank • Women Business Leaders o More invitations sent; lower attendance o Hosted at Whitebox Eatery o Music & giveaways • Cardinals Home Opener Lunch o Increased attendance from 2016 o Free lunch, DJ, giveaways, photo booth, appearance by Fredbird and former player 2

FY18 Event Calendar • October 2017 o 13th Party In the Patch o 21st Haunted High Tea o TBD Blues Home Opener Lunch • November 2017 o 5th Special Olympics Half Marathon o 15th CCF Speaker Series o 25th Shop Clayton • December 2017 o 2nd , 9th, 16th Holiday Tours at the Hanley House o 8th Snowman Skate 3

FY18 Event Calendar • April 2018 o TBD Cardinals Home Opener Lunch o 21st Hanley House Herb Sale • May 2018 o 4th, 11th, 18th, 25th Music in the City o 9th Parties in the Park o 12th Battle of the Badges BBQ o 16th CCF Speaker Series o 18th Washington University Commencement • June 2018 o 3rd Picnic in the Park o 9th Clayton Music & Wine Festival o 13th Parties in the Park o 24th Musical Nights at Oak Knoll 5

FY18 Event Calendar • July 2018 o 4th Aquatic Center Celebration o 11th Parties in the Park o 18th CCF Speaker Series o 22nd Musical Nights at Oak Knoll o TBD Clayton Restaurant Week • August 2018 o 8th Parties in the Park o 19th Craft on Tap o 26th Musical Nights at Oak Knoll • September 2018 o 7th – 9th Saint Louis Art Fair o 12th Parties in the Park o 18th Dinner Under the Stars o 19th CCF Speaker Series o 23rd Musical Nights at Oak Knoll o 29th Harvest Moon Festival 6

Event Goals • Retail & Restaurant Sales • Pedestrian Traffic & Good Attendance • Brand Building & Place Making • Engaged Event Participants (having fun) • Benefits Special Business District 7

Event Goals • Retail & Restaurant Sales • Pedestrian Traffic & Good Attendance • Brand Building & Place Making • Engaged Event Participants (having fun) • Benefits Special Business District 7

Blues Home Opener Lunch New Event • Event Description o Celebration of St. Louis Blues Home Opener o Free lunch, music, giveaways, special appearances by Louis and former player, photo booth • Location o Clayton Fire Department • Date/Time o TBD o 11:30am – 1:30pm • Total Budget o $7,100 • Event Goals o Pedestrian Traffic & Good Attendance (350+) o Brand Building & Place Making o Engaged Event Participants (having fun) 8

Halloween at City Hall • Event Description o Halloween fun o Free lunch, games, DJ, costume contest • Location o Clayton Fire Department • Date/Time o October 27th o 11:30am – 1:30pm • Total Budget o $3,310 • Event Goals o Pedestrian Traffic & Good Attendance (350+) o Brand Building & Place Making o Engaged Event Participants (having fun) 9

Shop Clayton • Event Description o Small Business Saturday promotion for local retailers during the holiday season with fun activities for attendees to enjoy o Carriage rides, children’s activities, gift basket giveaways, photos with reindeer • Location o Maryland, Carondelet, Clayton, DeMun • Date/Time o November 25th o 11am – 3pm • Total Budget o $11,500 • Event Goals o Retail & Restaurant Sales o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants o Benefits Special Business District 10