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minutes 2017-05-09 City meeting records #q1119cb6e Open original ↗

May 9, 2017 — Meeting Minutes

This is the City of Clayton Board of Aldermen minutes for the May 9, 2017 meeting. The excerpts show roll call and attendance, approval of prior meeting minutes, recognitions, introduction and unanimous adoption (voice votes and recorded ayes) of Bill No. 6610/Ordinance No. 6478 reappointing members to the Daniele Community Improvement District, and discussion/approval steps for a Missouri Highways and Transportation Commission agreement for the Maryland Avenue resurfacing project (total programmed cost $1,264,947; 75% federally funded $948,710; City design/easement cost $114,295; City total contribution including construction $316,237; design 2017, construction 2019). The packet excerpts also include FY2017–FY2018 special events materials (event descriptions, dates, budgets such as Small Business Saturday budget $11,500; Women Business Leaders budget $2,650; Cardinals Home Opener Lunch budget $7,100) and portions of policing/staffing/technology initiative notes.
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1976. Mayor Sanger presented certificates to the members of MYAC for their participation.

Battle of the Badges BBQ New Event • Event Description o BBQ competition between local police and fire departments o Fundraiser for Backstoppers & Responder Rescue o Food, music, giveaways, games • Location o 40 S. Central parking lot • Date/Time o May 12th o 5pm – 9pm • Total Budget o $29,904 • Event Goals o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants (having fun) 14

Music & Wine Festival • Event Description o Elegant evening including live music, wine, activities and in- store specials o Food sold by restaurants in Carondelet Plaza • Location o Carondelet Plaza • Date/Time o June 9th o 5pm – 10pm • Total Budget o $52,484 • Event Goals o Retail & Restaurant Sales o Pedestrian Traffic & Good Attendance (1500+) o Brand Building & Place Making o Engaged Event Participants 15

Craft on Tap • Total Budget o $27,505 • Event Goals o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants (having fun) • Event Description o Craft beer experience for enthusiasts with music, food and games • Location o 40 S. Central parking lot • Date/Time o August 19th o 1pm – 5pm 16

Shop Clayton • Event Description o Small Business Saturday promotion for local retailers during the holiday season with fun activities for attendees to enjoy o Carriage rides, children’s activities, gift basket giveaways, photos with reindeer • Location o Maryland, Carondelet, Clayton, DeMun • Date/Time o November 25th o 11am – 3pm • Total Budget o $11,500 • Event Goals o Retail & Restaurant Sales o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants o Benefits Special Business District 10

Women Business Leaders • Event Description o Women Business Leader recognition including hor d’oeuvres and drinks • Location o TBD • Date/Time o March 28th o 5:30 - 7pm • Total Budget o $2,650 • Event Goals o Brand Building & Place Making o Engaged Event Participants o Pedestrian Traffic & Good Attendance (100+) • Did NOT meet in 2017; only 19 non-City affiliated people attended 11

Cardinals Home Opener Lunch • Event Description o Celebration of St. Louis Cardinals Home Opener o Free lunch, music, giveaways, special appearances by Fredbird and former player, photobooth • Location o Clayton Fire Department • Date/Time o TBD o 11:30am – 1:30pm • Total Budget o $7,100 • Event Goals o Pedestrian Traffic & Good Attendance (350+) o Brand Building & Place Making o Engaged Event Participants (having fun) 12

Cardinals Home Opener Lunch • Event Description o Celebration of St. Louis Cardinals Home Opener o Free lunch, music, giveaways, special appearances by Fredbird and former player, photobooth • Location o Clayton Fire Department • Date/Time o TBD o 11:30am – 1:30pm • Total Budget o $7,100 • Event Goals o Pedestrian Traffic & Good Attendance (350+) o Brand Building & Place Making o Engaged Event Participants (having fun) 12

Music in the City New Event • Total Budget o $17,000 • Event Goals o Retail & Restaurant Sales o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants o Benefits Special Business District • Event Description o Local music to enhance existing happy hours at local restaurants • Location o Local restaurants • Date/Time o May 4th, 11th, 18th, 25th o 4:30pm – 6:30pm 13

Battle of the Badges BBQ New Event • Event Description o BBQ competition between local police and fire departments o Fundraiser for Backstoppers & Responder Rescue o Food, music, giveaways, games • Location o 40 S. Central parking lot • Date/Time o May 12th o 5pm – 9pm • Total Budget o $29,904 • Event Goals o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants (having fun) 14

Craft on Tap • Total Budget o $27,505 • Event Goals o Pedestrian Traffic & Good Attendance (500+) o Brand Building & Place Making o Engaged Event Participants (having fun) • Event Description o Craft beer experience for enthusiasts with music, food and games • Location o 40 S. Central parking lot • Date/Time o August 19th o 1pm – 5pm 16

Dinner Under the Stars New Event • Total Budget o $20,000 • Event Goals o Restaurant & Retail Sales o Pedestrian Traffic & Good Attendance (100+) o Brand Building & Place Making o Engaged Event Participants (having fun) • Event Description o Upscale dinner for engaged participants • Location o Hanley House • Date/Time o September 15th o 5:30 – 8pm 17

Discontinued Events • Crawl for a Cause o Event Goals (Only met 1/5) • Engaged Event Participants o Budget • $11,914 18

Discontinued Events • Crawl for a Cause o Event Goals (Only met 1/5) • Engaged Event Participants o Budget • $11,914 18

Event Budget Event FY17 Budget FY18 Proposed Difference Art Fair (sponsorship) $15,000 $15,000 N/A Art Fair (staff) $35,992 $41,781 +$9,008 Art Fair (meals) N/A $2,627 +$2,627 Blues Home Opener Lunch N/A $7,100 +$7,100 Halloween at City Hall $3,410 $3,310 -$100 Shop Clayton $12,320 $11,500 -$820 Restaurant Week (2 events) $12,000 $12,000 N/A Parties in the Park (staff) $8,700 $8,415 -$285 Parties in the Park (sponsorship) $5,000 $5,000 N/A Women Business Leaders $3,500 $2,650 -$850 Cardinals Home Opener Lunch $7,260 $7,100 -$160 Crawl for a Cause $11,914 N/A -$11,914 Battle of the Badges BBQ (name change) $21,130 $29,904 +$8,774 Music & Wine Festival $52,515 $52,484 -$31 Craft on Tap $24,895 $27,505 +$2,610 Music in the City $20,460 $17,000 -$3,460 Dinner Under the Stars $20,000 $20,000 N/A Miscellaneous Events $6,477 $5,231 -$1,246 Equipment Replacement $3,073 $3,134 +$61 Total $263,646 $271,741 +$8,095 19

FY18 Event Budget Planning $271,741 Total event expenses; includes staff OT $34,875 Total event revenue; includes sponsorship and ticket sales FY17 TOTAL EXPENSES $263,646 FY18 TOTAL EXPENSES $271,741 (difference of $8,095) FY17 TOTAL REVENUE $37,450 FY18 TOTAL REVENUE $34,785 (difference of -$2,665) 20

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