He added that their desire is to not duplicate signs. Joanne Boulton asked that if this is approved, that a minimum print be required so as not to have huge blank faces.

13 Anna Krane stated that this allows the applicant the opportunity for signage without having to come back to this Board each time; however, each sign needs to be reviewed and permitted by staff before installation based on the approved sign sub-district. Joanne Boulton stated she sees no need to have a single-user sign next to the tower/tenant sign.

Discussion continued about the proposed signage; Chairman Lichtenfeld that it’s difficult to ascertain signage for buildings that are not yet approved and/or constructed. (Sub-districts 2a and 2b have already been approved to-date).

Chairman Lichtenfeld noted that this is a very complex signage plan and that more detail is needed as to what signs will be going where, how the signs relate to other signs, and how the signs relate to building facades and footprints before this Board can vote.

Joanne Boulton stated that she does believe the signs are well-done and attractive.

Chairman Lichtenfeld noted that this sign package includes all signage possibilities, whether they materialize or not.

Ms. Kuhlmann-Leavitt concurred.

Chairman Lichtenfeld commented that the staff report was excellent.

Joanne Boulton asked if this will affect Sub-district A.

Anna Krane indicated that most of the signage on the building, especially for the retail tenants, conform. The corner wall signs could get slightly larger (the Centene Plaza sign above the UMB sign); however, she does not believe that change will be noticeable.

Chairman Lichtenfeld asked if the size of the letters on the monument signs would have to be reduced if the height of the monument signs were reduced to 10-feet as staff recommends.

Ms. Kuhlmann-Leavitt replied “possibly”; that would have to be further studied to make a final determination.

Chairman Lichtenfeld stated he likes the white space on the sign, no matter the size.

Joanne Boulton, asked about the window graphics, referring to Page 2.8.

Ms. Kuhlmann-Leavitt indicated that those graphics would provide all the tenants the opportunity to identify their space (for example, the graphics on Pastaria’s windows), with their primary signage being the awning signage; the secondary signage the blade signs.

Ms. Kuhlmann-Leavitt indicated that those graphics would provide all the tenants the opportunity to identify their space (for example, the graphics on Pastaria’s windows), with their primary signage being the awning signage; the secondary signage the blade signs.

14 Chairman Lichtenfeld asked if there was a possibility to do a visual (not physical) 3D model, especially along Forsyth, Hanley & Carondelet. It was noted that the model would serve as an aid/exhibit for review rather than a regulatory piece.

Anna Krane asked the applicant to have any changes to the plan (size changes, location changes, color changes, etc.) that they be submitted no later than next Tuesday, as she will have to revise the staff report by that date.

If it’s just a matter of adding more visuals (supplemental materials), those can be submitted at a later date.

At this time, Chairman Lichtenfeld solicited comments from the audience.

Jeff Morrissey, 7611 Maryland Avenue, stated he agrees the signs are subtle and handsome. He voiced concern about what appears to be the beginning of the corporate branding of these buildings and the bright blue LED light illuminating from the existing tower and the possibility of more lighting atop the new tower.

Joanne Boulton asked about the lighting Mr. Morrissey referred to.

Anna Krane stated that because Craig Owens, City Manager and Susan Istenes, Planning Director, are handling the lighting issue, she would prefer Susan address it.

Tim Gaidis informed the Board that the blue was done as an autism initiative, and pink for breast cancer awareness. That was the point for the potential for multi-colored lights. He stated Centene wants to recognize some of these events throughout the year.

Kammie White, 7606 Maryland Avenue, voiced concern about the process of asking for forgiveness rather than asking for permission for the blue light as well as for the rather sizable parking lot in her back yard. She asked who is responsible for making those decisions and asked for transparency when it comes to their residences.

Chairman Lichtenfeld referred to the City Manager and Planning Director, as Planner Krane mentioned earlier.

Rosemary Hardy, 7603 Maryland Avenue, commented that the blue light has been on since the beginning of April and it’s now June. She asked if the tops of the buildings will be lit to correspond with the lighting on the monument signs in this proposal.

Chairman Lichtenfeld and Joanne Boulton commented that this Board has not approved that; Chairman Lichtenfeld again referred the lighting matter to the City Manager and Planning Director.