Sally Cohn stated that she has a problem with the use of asphalt and that it’s not the City’s fault the work wasn’t done before. She stated this is an opportunity to get rid of asphalt and use an upgraded material.

9 Jim Liberman asked how much of the driveway will be new.

Mr. Fendler indicated that a little less than 50% will be new. He stated that he and his clients discussed a cobblestone apron and using a cobblestone border. He reminded everyone that all the homes have asphalt.

Sally Cohn commented that there are only 6 houses in the neighborhood.

Chairman Lichtenfeld asked if they would border the existing asphalt as well.

Mr. Fendler replied “yes”.

Chairman Lichtenfeld stated that in theory, he agrees with Sally but there is nothing but asphalt in this neighborhood.

Louis Clayton referred to the ARB Guidelines.

Sally Cohn questioned why staff wanted an asphalt driveway on Carswold replaced with a different material, but in this case asphalt is allowed, even as an additional 50% is being added.

Susan Istenes indicated that staff considers these requests on a case-by-case basis.

Chairman Lichtenfeld called for a motion, barring any further questions or comments.

Jim Liberman made a motion to approve as submitted. The motion was seconded by Josh Corson and received the following vote: Ayes: Chairman Lichtenfeld, Craig Owens, Jim Liberman & Josh Corson. Nays: Sally Cohn.

SIGNAGE – COMMERCIAL – 112 SOUTH HANLEY ROAD

Mike Christian, contractor, was in attendance at the meeting.

Susan Istenes explained that the subject building is located at the southeast corner of Hanley Road and Carondelet Plaza and contains a 17,940-square-foot, two-story building located on top of a one-level parking structure. The multi-tenant office building was constructed in 1964 and also contains a 19-space parking lot on the north side of the building. The applicant, on behalf of Scottrade, proposes to remove the existing wall sign facing Carondelet Plaza and replace it with a 9.25-square-foot channel letter and “swoosh” logo sign. The sign will be constructed of white acrylic letters and internally lit by LEDs. An identical sign is proposed on the Hanley Road elevation. Section 425.040.5 of the Sign Regulations sets the permitted sign size and location based on usage and building type. For multi-tenant office buildings, the Sign Regulations permit ground floor office tenants with windows and street frontage to have a 12-square foot wall sign, but no

Section 425.040.5 of the Sign Regulations sets the permitted sign size and location based on usage and building type. For multi-tenant office buildings, the Sign Regulations permit ground floor office tenants with windows and street frontage to have a 12-square foot wall sign, but no

10 more than two such signs are permitted on each building frontage. Ground floor banks, retail stores, restaurants, and other similar uses on corner lots are permitted signage on each street frontage; however, office uses are not. All signs must be attached to front walls at or near the first floor ceiling level. The proposed sign facing Carondelet Plaza complies with the Sign Regulations. The sign facing Hanley Road complies with the size requirement; however, because Scottrade is an office tenant, the sign is not permitted on the Hanley Road frontage nor is it allowed above the first floor level. Therefore, a sign modification is being requested. According to the Sign Regulations, modifications should only be granted due to unusual conditions of the building or site. According to the applicant, most of Scottrade’s clients arrive to the site from the south on Hanley Road and because there is no signage on the front of the building, clients often pass by the building completely. Staff does not believe the applicant has identified any unusual conditions with the building or site that would warrant an exception to the ordinance to allow an additional sign. Ground floor bank, retail and restaurant tenants with two street frontages are permitted signs on each frontage; however, Scottrade is an office tenant and therefore is only permitted one wall sign at or near their entrance, which they currently have. If approved, this would be the third wall sign on the building’s Hanley Road elevation and staff has concerns that approval of a sign modification may set a precedent for other ground floor office tenants in multi-tenant office buildings and therefore, recommends denial of the requested sign [modification] for the proposed sign on the Hanley Road elevation and approval of the proposed sign on the Carondelet Plaza elevation.

Mr. Christian informed the members that his clients are concerned about visiting customers from Hanley Road, as their visibility from Carondelet Plaza is better than that from Hanley Road. He stated that they are willing to eliminate the Carondelet Plaza sign if that means they get approval for the Hanley Road sign.

Chairman Lichtenfeld asked how the door is identified.

Mr. Christian indicated that their name is on the door.

Jim Liberman stated that he’s not sure about the sign on the south (Hanley Road) elevation.

Mr. Christian stated that clients get lost trying to locate the building.

Jim Liberman stated that he thinks the sign is in a confusing location.

Chairman Lichtenfeld asked about a monument sign.

Louis Clayton indicated that there is a monument sign, but that Scottrade is not on it.

Susan Istenes commented that she understands that the monument sign is owned by the attorneys’ whose names are on it and they have no desire to add other tenant names. She added

According to the applicant, the existing Bank of America sign on the northeast elevation will be relocated in accordance with these standards. Each ground floor retail tenant on the south, east, northeast, and north elevations

12 may install a black awning with white vinyl letters at each storefront bay. One printed storefront ID sign is allowed per awning, centered on the window, and may not exceed 30 percent of the total awning area. Applied vinyl lettering or logos may be applied to the first floor glass within an 8 inch band 3 to 4 feet above the ground. The signage will be repeated in every window and centered between mullions. An existing granite monument sign with dimensional aluminum lettering is located in a raised planter bed at the northeast corner of the building. No changes are proposed for this sign. Susan stated that the purpose of forming a signage sub-district is to allow a sign package which fosters creativity and cohesiveness for larger developments. Typically, signage sub-districts are approved with new developments and over the past 10 years have been approved for Centene, The Crescent and DeMun Pointe. The adoption of a signage sub-district is beneficial to the building owner and the City because it ensures predictability. Without the adoption of a sub-district, each tenant requesting a sign not in accordance with the requirements of the Sign Ordinance would have to seek approval from the Architectural Review Board on a case by case basis. Staff estimates that the proposed signage sub-district would permit more and larger signs than currently permitted under the Sign Ordinance; but exactly how much more depends on a number of variables including the type of tenant (office, retail, or bank), and their location in the building (first floor, upper floor, street frontage, etc.). Under the Sign Ordinance, multi-tenant office buildings are permitted the following:

foot wall sign (depending on the type business and amount of frontage) to be located at or below the first floor. No more than two such signs are permitted for each building street frontage.