Nina actually was part of one of the focus groups that we have held over the past three days and she, our student board rep, is now going to give us a little more information about what that looked like. So yesterday I got the chance to meet with a focus group to discuss Prop O and we talked a little bit about advertisement, language and wording but we mostly talked about how Clayton students can continue to help advocate for their needs. We talked about how important it is to get not only representation from all students but especially from the students who currently experience classes in the sectors that would be potentially renovated as this really helps emphasize the importance of these updates. Because of this I am making it my goal to reach out to more students on the robotics team, regular CTE participants and students who spend a lot of time at Gayfield. Additionally I will be meeting with Glenridge students next Monday where I hope to get even more insight on how they will benefit from the renovations. All in all students have already played an enormous part in representing the purpose of and advocating for Prop O and I am excited to continue my work to ensure that their voices continue to be heard. It was a super fun focus group and a lot of people had such amazing ideas. I am once again blown away by the students of Clayton High School.

It was a super fun focus group and a lot of people had such amazing ideas. I am once again blown away by the students of Clayton High School. Thanks Nina and thanks for participating and rallying the students around this. Okay we're moving on now to agenda item 5.1 which is communications presentation. Did it come on up? Yep. For the bond campaign. Thank you. Okay good evening. I'm Gina Tart and I'm joined with some colleagues who are going to give an update tonight about what's in progress for the bond information campaign. The entire focus is higged on transparency and education, sharing information with the community so they know what the priorities are and what will be included. So you would introduce yourself. Sure. So good evening. My name is Dr. Lori Miller and I am a partner at the Donovan Group and the Donovan Group is headquartered in Milwaukee, Wisconsin. We are a nationwide communications public relations firm only working with K-12 public schools and education. That's our why. And I'm just grateful to be with you all to support your work in informing your community about what your needs are, what the proposed solutions are and what they can expect throughout this process. Good evening. I'm Susan Downing and I have spent 16 years with the Ladew School District, the first five on their board. One of those years is their board president and the next 11 as their communications director and retired in 2020 which I retired before the pandemic came around.

I'm Susan Downing and I have spent 16 years with the Ladew School District, the first five on their board. One of those years is their board president and the next 11 as their communications director and retired in 2020 which I retired before the pandemic came around. It wasn't the reason but then spent another year running their most recent bond campaign. So I'm here just to kind of offer my advice and thoughts through those experiences so I'm happy to be with you all tonight. So we want to talk about what's our focus, right? And so as a public school district we're required to remain neutral on ballot issues so what that means is we're going to focus on the information piece. We won't cross over into that lane of advocacy and I don't know if you want to continue to express like, you know, employees may express their own personal views as private citizens but not during their work time or to use resources at work. And we've been sharing information with employees so that they're aware that they can inform and providing them with guidance so that it's clear. So what does success look like if we do a great job of informing? I think success means that you've built additional trust. You have deeper engagement with your community, open dialogue, open conversation, and that as a board you're leading with integrity and that will pay it forward moving past this bond.

I think success means that you've built additional trust. You have deeper engagement with your community, open dialogue, open conversation, and that as a board you're leading with integrity and that will pay it forward moving past this bond. So whether the bond is successfully passed or not, this time right now leading up to April is a time to continue to build up your relationships with your community. So when we do a bond or referendum campaign process, we talk about it in phases and you all are in the last phase of that process which we call at the Donovan Group the solution phase which means you've already put the measure, you've taken the action to put the measure on the ballot and so our focus during this phase is inform, inform, inform, right? So it's explain what is on the ballot, what are your specific needs that you're addressing with your solution, and provide accessible information to all of the voters. So from now until that April 7th date, that's what the focus is, is just to engage and inform. So where we currently are at in that process is, you know, on the left-hand side here you can see that there have been a number of things that have gone into place even though you just took that action in the solution phase on January 21st, right?

So from now until that April 7th date, that's what the focus is, is just to engage and inform. So where we currently are at in that process is, you know, on the left-hand side here you can see that there have been a number of things that have gone into place even though you just took that action in the solution phase on January 21st, right? So you can see there that there's been efforts to send out a news release, create messages for your families and staff, social media announcement, we have a bond brand which is important to convey what is this about, so that's your Prop O. We have a dedicated webpage now on your website that has all of the information about Prop O and also includes an FAQ as well as an opportunity for individuals throughout the community to submit questions and then those get submitted directly to the district so that we can answer those and add those to our FAQ. We have a draft fact sheet in place, we have a sheet that will support all of you and staff about where they can, what they can do in terms of advocating and what they can't do in terms of advocating, so we're helping everybody go through this process in the most ethical way. We also have created some, what we call at our firm, like storyboard or shot sheets, which is a way to map out how we're going to put some video reels together.