So really good feedback. We've learned just some themes that people are very curious about that. Bridge campus, they want to know more about that. We've heard that there's a desire for a timeline that everyone understands, like where my student might be impacted and what that looks like if this is passed, you know, with Glenridge Elementary in particular. What does it really mean, a zero tax rate increase? How can that be? So I think that's all good feedback for us to use in informing the community. They're sharing our needs. They're their needs, right? So in terms of the campaign, I think it's important for the board to understand that there's alignment between a number of entities to make sure that we're all saying the same things. And so you can see that, you know, on a weekly basis we are coordinating ourselves, you know, whether it's district leadership, the design team, which is Paragon architecture, myself and other members of my team of the Diamond Group and Susan along with Gina, we are coming together to make sure that our messaging is aligned, that any visuals that are being created and shared out with the community are aligned, that the timing is coordinated and that we are intentional about the outreach that's occurring around the campaign. Here is a set of key messages that we've been testing with our focus groups and tells a storyline, if you will, of what the bond is about.

And so you can see that, you know, on a weekly basis we are coordinating ourselves, you know, whether it's district leadership, the design team, which is Paragon architecture, myself and other members of my team of the Diamond Group and Susan along with Gina, we are coming together to make sure that our messaging is aligned, that any visuals that are being created and shared out with the community are aligned, that the timing is coordinated and that we are intentional about the outreach that's occurring around the campaign. Here is a set of key messages that we've been testing with our focus groups and tells a storyline, if you will, of what the bond is about. So from a high level we always like to start with our students and our why, and this is a premier district. It's a top performing district for your students and lots of families choose Clayton. And yet our students said this, and Nina, I've held on to this, you know, as a great expression that our facilities or our schools don't reflect or match the reputation of the students and the excellence that they have. So I think that's an important piece. I think it's also important to share with the community that as a board you have been intentional to collaborate with the community, to listen to the community, engage them around what are our dire or most pressing facility needs, how can we prioritize what are our priorities, and then propose a solution for the voters.

So I think that's an important piece. I think it's also important to share with the community that as a board you have been intentional to collaborate with the community, to listen to the community, engage them around what are our dire or most pressing facility needs, how can we prioritize what are our priorities, and then propose a solution for the voters. We have informed individuals that you have taken a phased approach to this because the overall cost of all of the facility needs would be asked to raise taxes and that you are intentional and good financial stewards of their tax dollars and you're trying to do this important work for your students in a way that doesn't increase taxes. So our targeted audiences, it's important that we identify who do we need to make sure we're engaging with. And so here you'll see a set of primary targeted audiences and also secondary audiences that we want to make sure that we're engaging with. So we do this, we list them out because we want to make sure that we message consistently to those different groups in ways that they need to hear the messages. And then with reaching all audiences, we deploy a number of strategies. So some of these things we've already talked about that we're working on.

And then with reaching all audiences, we deploy a number of strategies. So some of these things we've already talked about that we're working on. One of the things that we heard through the focus groups that's going to be really important is giving lots of opportunities for individuals to get into the school, particularly Glenridge Elementary, to really see for themselves why there are the needs that there are and what those needs are. And then thinking about as many community presentations as you can do and our help with you for that, newsletter articles, fact sheets, signage, all that to say is those weekly communications that we have, we like to be responsive to what you're experiencing. So if you're finding out in the community that you need something that we are not working on as a communication, then we do that, right? We add that to our calendar. So currently we have a three and a half, four month calendar mapped out with all these different communication tools to make sure that they are being delivered to you to use. But again, if there's anything that comes up throughout the process that we need to tend to, we do. So just from a really high level, what does timeline look like? We just finished January, right? So February does include the focus groups, we'll see the fact sheet, mailer number one come out, the start or initiation of some pretty significant community outreach, the video reels and other assets that support information.

We just finished January, right? So February does include the focus groups, we'll see the fact sheet, mailer number one come out, the start or initiation of some pretty significant community outreach, the video reels and other assets that support information. In March, I think it'll be important that we continue that community outreach as a board, look at those tours, do as many tours as you can. We'll have additional video reels, and there'll be another mailer if not two additional mailers that will be more like postcard mailers that remind everyone that this is prop O is on the ballot. And then April is the final outreach before election day on the seventh. So what can the board expect? We want you to expect ongoing updates from this team. I'm going to provide you a report, a summary report from the focus groups, what we learned so you have that information. We will share with you that communications calendar so you can review that and suggest what you might need in addition to that. And we need you to feel like you can have continued support in the work that you do with messaging and engaging with members of the community or even the media. So from a role perspective, sometimes I'm asked, you know, board members, what's my role in this process, in this campaign?